PCB Sees 113% Hike in PSL 9 Broadcasting Rights Value
Staff Report
The Pakistan Cricket Board (PCB) has experienced a significant 113% increase in the value of PSL livestreaming rights for the years 2024 and 2025 in domestic cricket.
This surge in value resulted from a bidding process that involved granting livestreaming rights to various media houses and digital firms.
PSL Broadcasting Rights Price
The increase was notably marked by a 113% hike in the value during the bid for live streaming rights, compared to the 2022-23 period.
This growth was influenced by the addition of Walee Technologies, a marketing platform that also secured streaming rights.
ARY Communications notably outperformed all other bidders, registering a 45% increase in value compared to the previous rights cycle, which amounted to PR6.3 billion (approximately $22.5 million).
This figure was Rs 3 billion higher than the live streaming rights in the preceding cycle, during which the Pakistan Television public service network had shared rights in a joint bid.
Notably, there had been a 50% hike in value during the 2020-21 PSL cycle.
The PCB management committee, chaired by Zaka Ashraf, declared this development an unprecedented moment, emphasizing that the prices for both sets of rights were unmatched.
The committee acknowledged this as a tremendous growth in the HBL PSL brand and expressed eagerness for the start of PSL 9.
Furthermore, the tech firm Dawaz also secured streaming rights, marking a 175% increase compared to the previous cycle.
These figures demonstrate the growing popularity and love for cricket among the people, as evidenced by the consistent growth in the value of PSL livestreaming rights.
PSL 9 broadcasting rights bidding opens with a hard and fast reserve price of 6 to 7 billion rupees for a two-year time period. Most effective groups owning sports channels or acquiring rights are allowed to take part, narrowing the sphere to 4 channels.
High Stakes:
The biggest bidders comfortable rights; PCB holds authority to re-examine or put off if reserve expenses are not met. previous contracts have been worth 2 billion rupees, later accelerated to 4.3 billion. An worldwide company values the rights at 6 billion rupees, aiming for a ability 6.5 billion deal, predominantly reaping rewards PSL franchises. Check out PSL Schedule 2024
Revenue issues:
Surrogate marketing bans fear franchises, eyeing broadcasting rights to counter sales losses. yet, with the dollar’s surge impacting rupee advantages, gains would possibly remain on par with the preceding deal. Franchises face dollar-based totally costs for gamers and manufacturing.
PSL’s international rights stay independent of other cricket, limiting ability gains. authorities mandates have made choices hard, requiring thorough approvals for rights sales.
